Provide for your family with insurance protection at the lowest net cost possible.

Buying life insurance is often viewed as a moral decision and the type to buy is an economic decision.

Permanent life insurance (owning your insurance for the entirety of your life)
…is a form of life insurance such as whole life or endowment , where the policy is for the life of the insured, the payout is assured at the end of the policy (assuming the policy is kept current) and the policy accrues cash value.

Term life insurance (renting your insurance for a span of typically 10 or 20 years)
…where insurance is purchased for a specified period (typically a year, or for level periods such as 5, 10, 15, 20 even 25 and 30 years) where a death benefit is only paid to the beneficiary if the insured dies during the specified period. There is no cash value in these policies.